If you are a personal trainer and take fitness sessions and boot camps regularly, human billboards is an effective strategy which a lot of health centers and fitness trainers are using and getting tremendous results. Apart from doing what you are already doing for your boot camp marketing, human billboards is an option that you should seriously consider as it has proven to be a successful technique to gain trust with potential clients and turn them into definite sales. As the name suggests, human billboards are live people who willingly promote your health & fitness services. Now, the question is, why would anyone do so.
People are always looking for something for themselves whenever offered with any sort of opportunity, so when approaching someone to become your human billboard, make sure to highlight what do you have for them on offer. The best way to compensate for the promotion that they will do, you can offer them discounts (up to fifty percent, this is totally your call but the offer should be lucrative enough) to your boot camp sessions with extra benefits and added advantages than other members.
The best way to approach people to become human billboards for you would be to first of all contact the people you know. Contact them via email or a phone call and tell them with enthusiasm that you are about to start a boot camp, and you want them to be the celebrity of the boot camp highlighting the benefits of your fitness regime and edifying your skills & knowledge on the topic. Offer the discount to them and make it sound as if it is a very big deal (remember, your tone would make all the difference). According to the expected number of people, approach at least a minimum of ten people to become billboards for you, out of which even if you get fifty percent, the boot camp would be a sure success